
Qualified leads, not raw enquiries
Every WhatsApp enquiry is picked up at the hour it lands, asked the questions your agent would ask, and handed over as a written brief with a shortlist attached.
Built for Dubai brokerages
Eric is an AI agent in WhatsApp. It answers your inbound the moment it lands, shortlists from your stock, and hands your agents a detailed brief.

Every WhatsApp enquiry is picked up at the hour it lands, asked the questions your agent would ask, and handed over as a written brief with a shortlist attached.
Will it appreciate? That is not my call to make, and you shouldn’t take it from me if it were. No guaranteed returns, no forecasts. I’ll flag it for your broker.
Built by people from
Some days one enquiry. Some days thirty. They land while your agents are driving, showing or asleep, and the one worth an afternoon looks exactly like the rest until somebody asks.
8hrs
The median was 39 minutes. The gap between the two is every enquiry nobody ever came back to.
DelPrete secret shop, 2024.
47%
Nearly half. Every one of them sent on a weekday, in office hours. Not a night-shift problem.
DelPrete secret shop, 2024.
141k AED
AED 13.59bn across 96,440 brokered sales. Most enquiries are worth nothing. One is worth that.
Dubai Land Department, 2025 totals.
The liability answer
You carry the RERA liability for what is said in your name. So the useful question is not what Eric can say. It is what it will not say, and whether you can check that for yourself rather than take our word for it.
Six illustrative interface examples, arranged around the statement above and below it. Decorative: nothing here is real data.
A qualified buyer is waiting
Dossier attached, thread is warm
Two bed near the water, around 3M. Is that realistic?
It is. Six on your list fit that.
Dubai Marina, 2 bed
AED 2.85M
Illustrative shape, not measured data
A person on your team assigns the buyer
From first message to handover
Four cards, in the order it happens, from the first buyer message through to a briefed handover.
Property Finder, Bayut, your own site, a DM, a number passed on by a friend. Nearly all of it lands on WhatsApp, which is where Eric is already standing.
Eric picks the enquiry up, qualifies the buyer, writes the handover. No builder, no rules to maintain.
Talk to it yourself on WhatsAppEach conversation sits in one place with its own status, so nobody re-reads a thread to work out what happens next.
Read the research on the response gapEvery conversation ends as a short written brief your agent can read in a minute and act on without asking the buyer to start again.
What belongs in a buyer handoverBy the numbers
None of these is a result we have measured for a brokerage, and every tile names its source on its face. The three marked ours count what Eric can reach, not what it has achieved.








Fits your stack
Portals, your own site, the DMs, a number passed on by a friend. Nearly all of it lands on WhatsApp in the end, which is the one Eric answers.






























Trademarks belong to their owners, and nothing here implies a partnership. Eric works over WhatsApp; the rest of the desk is yours, untouched.
Broker insights
Written for the desk rather than the buyer, and every piece cites its sources so you can check the numbers rather than take them from us. Read the whole stream.
A Dubai broker card is a Trakheesi credential tied to the office's own licence, not a fixed calendar year. What issuing and renewing one actually needs, from DLD's own service pages.
Read more: The RERA Broker Card: What It Requires, and When It RenewsSpeed to lead is the gap between an enquiry landing and a real reply going out. Here is the exact arithmetic to run on your own numbers, not a borrowed benchmark.
Read more: The speed-to-lead sum for a Dubai desk, run with your own numbersEvery property ad in Dubai needs a Trakheesi permit. What DLD's own service pages, fee schedule and enforcement record actually require and fine, with the law behind it.
Read more: What Dubai's Trakheesi Permit Actually Requires, and What Skipping It CostsStraight answers
Including the two nobody puts on a page like this, and the honest answer to both. Anything still unclear afterwards is worth a short call rather than another paragraph.
Ask us directlyWhatsApp, and only WhatsApp. It is where your enquiries already end up and it is the one surface a Dubai buyer will actually use, so we build depth there instead of spreading thin across a widget, an email flow and an app nobody opens. To switch on you need a WhatsApp number we can run Eric on, and a listing feed we can load. There is nothing for your agents to install.
Your own stock, searched first, every time. Behind it sits a curated all-Dubai pool so a buyer is never told there is nothing, but your homes lead. Every shortlist states why each home is on it, and says out loud what it had to relax to get there. If nothing in your book fits the brief, Eric says that rather than padding the list.
A written dossier, not a name and a number. Four sentences your agent can read in a lift, then intent, financing and timeline; budget, bedrooms, areas and property types with the fixed ones marked; why they are buying and who it is for; what they said about each home we sent, in their own words, including the places they raised that we never sent; what is still unknown; and a broker-facing note on how to open the call. It reaches you as a WhatsApp message, a hosted link with the buyer's number masked, and an email.
No, and the boundary is deliberately narrow. Eric runs the qualifying conversation that happens before an agent is involved, then stops. The viewing, the negotiation and the relationship stay with the person whose name is on the deal. Your agent can pause Eric on any thread and carry on in the same conversation with the whole history in front of them, so the buyer is never handed to a stranger mid-sentence.
So did ours, and the machinery we built to stop it is the actual product. Pure code sits outside the language model and overrules it, and every one of those overrides is written to the turn as an event you can read back. The behaviour rules live in a numbered constitution with a dated snapshot and a changelog entry for every change. New quality guards run in shadow mode against real turns before they are allowed to change a single reply. You carry the RERA liability for what is said in your name, so on a call we will show you the guard log and the test cases, including the ones we still get wrong.
We cannot, and we will not manufacture one. There is no named client, no signed case study and no outcome figure we can stand behind, which is why there is no logo, quote or result anywhere on this page. What we can put in front of you is the machinery: the constitution text, the guard log, the dossier structure, and a pilot on your own inbound where the first proof you see is your own.
It does not book viewings. No scheduling, no reminders, no confirmations, and it never promises a buyer a time or a person at the door. It does not forecast, and there is no pipeline value on any screen, because we would be making it up. It does not read images a buyer sends. It hands over to your brokerage pool rather than to a specific agent, and a person on your team does the assigning. And it does not write into your CRM: the dossier lives in the console and your inbox.
Fifteen minutes on a call is enough to see it running against your own stock and decide whether it earns a place on the desk.
Book a 15-min demoNo change to how enquiries reach you
Your own stock, never a portal feed