Built for Dubai brokerages

Stop sifting inbound leads and start closing

Eric is an AI agent in WhatsApp. It answers your inbound the moment it lands, shortlists from your stock, and hands your agents a detailed brief.

Qualified leads, not raw enquiries

Every WhatsApp enquiry is picked up at the hour it lands, asked the questions your agent would ask, and handed over as a written brief with a shortlist attached.

Will it appreciate? That is not my call to make, and you shouldn’t take it from me if it were. No guaranteed returns, no forecasts. I’ll flag it for your broker.

EricReliable guardrails, in a live WhatsApp chat

Built by people from

Enquiries go cold while your agents are out on viewings

Some days one enquiry. Some days thirty. They land while your agents are driving, showing or asleep, and the one worth an afternoon looks exactly like the rest until somebody asks.

  • Average time to a first reply

    8hrs

    The median was 39 minutes. The gap between the two is every enquiry nobody ever came back to.

    DelPrete secret shop, 2024.

  • Enquiries that got no reply

    47%

    Nearly half. Every one of them sent on a weekday, in office hours. Not a night-shift problem.

    DelPrete secret shop, 2024.

  • Commission on one sale

    141k AED

    AED 13.59bn across 96,440 brokered sales. Most enquiries are worth nothing. One is worth that.

    Dubai Land Department, 2025 totals.

The liability answer

Safety guardrails.

You carry the RERA liability for what is said in your name. So the useful question is not what Eric can say. It is what it will not say, and whether you can check that for yourself rather than take our word for it.

EricWhatsAppIllustrative
  1. BuyerService charges on both? And what's the rental yield, occupancy rates in each building?
  2. EricHonest answer: I don't have the Mollak-verified service charge figures or building-specific occupancy data to hand, so I won't guess at numbers that matter this much for an investment decision.
  3. Which of the two are you leaning toward?
  4. I can get the broker to pull the exact Mollak figures and any rental history they hold on that one.
  5. BuyerFine. Will it appreciate?
  6. EricThat is not a call I'm going to make, and you shouldn't take it from me if I did. No guaranteed returns and no appreciation forecasts.
  7. That conversation belongs with the broker who holds the licence, and I'll flag it for them.

Six illustrative interface examples, arranged around the statement above and below it. Decorative: nothing here is real data.

A qualified buyer is waiting

Dossier attached, thread is warm

InquiryLive

Two bed near the water, around 3M. Is that realistic?

It is. Six on your list fit that.

Shortlist6 matched

Dubai Marina, 2 bed

AED 2.85M

Sea viewHandover 2027

Every enquiry answered, qualified and briefed before your agents pick it up.

Qualification2 of 3
  • Budget and payment plan
  • Areas and bedroom count
  • Timeline and financing

Illustrative shape, not measured data

Your desk
ARMKSDLT+3

A person on your team assigns the buyer

From first message to handover

Eric works the inbox while your agents work the deals

Four cards, in the order it happens, from the first buyer message through to a briefed handover.

Every channel, one thread

Property Finder, Bayut, your own site, a DM, a number passed on by a friend. Nearly all of it lands on WhatsApp, which is where Eric is already standing.

The same loop, every time

Eric picks the enquiry up, qualifies the buyer, writes the handover. No builder, no rules to maintain.

Talk to it yourself on WhatsApp

Every enquiry on one board

Each conversation sits in one place with its own status, so nobody re-reads a thread to work out what happens next.

Read the research on the response gap

A briefed buyer, not a phone number

Every conversation ends as a short written brief your agent can read in a minute and act on without asking the buyer to start again.

What belongs in a buyer handover

By the numbers

The gap this was built to close, in numbers you can check

None of these is a result we have measured for a brokerage, and every tile names its source on its face. The three marked ours count what Eric can reach, not what it has achieved.

  • 5 minThe first response Property Finder tells UAE brokerages to aim for · Property Finder, 2025
  • 9,000+Agents in Bayut's TruBroker programme, which scores responsiveness · Bayut, Dec 2025
  • 50%+Of Property Finder clients now take leads over WhatsApp · Property Finder, 2024
  • +44%Mobile leads after switching WhatsApp on, across 10 UAE brokerages · Property Finder, 2024
  • 32,294Registered brokers competing for the same enquiry · DLD, 2025
  • 3Sales a year for the average registered Dubai broker · From DLD, 2025
  • 3,513Leasing-brokerage licences issued in 2025, against 6,009 for sales · DLD, 2026
  • 513,000New Dubai tenancy contracts signed in 2025 · DLD, 2026

Fits your stack

Sits alongside the tools your desk already runs on.

Portals, your own site, the DMs, a number passed on by a friend. Nearly all of it lands on WhatsApp in the end, which is the one Eric answers.

Trademarks belong to their owners, and nothing here implies a partnership. Eric works over WhatsApp; the rest of the desk is yours, untouched.

Broker insights

What we’ve learned, and where the numbers came from

Written for the desk rather than the buyer, and every piece cites its sources so you can check the numbers rather than take them from us. Read the whole stream.

Featured PostWhere a Portal Enquiry Quietly Goes ColdA lead rarely dies in one dramatic failure. It dies at a handoff, where the context that made it warm does not travel with it. Here is where those handoffs actually sit.Read more

Straight answers

The things brokers ask first

Including the two nobody puts on a page like this, and the honest answer to both. Anything still unclear afterwards is worth a short call rather than another paragraph.

Ask us directly
Which channel does this run on?

WhatsApp, and only WhatsApp. It is where your enquiries already end up and it is the one surface a Dubai buyer will actually use, so we build depth there instead of spreading thin across a widget, an email flow and an app nobody opens. To switch on you need a WhatsApp number we can run Eric on, and a listing feed we can load. There is nothing for your agents to install.

Where do the properties come from?

Your own stock, searched first, every time. Behind it sits a curated all-Dubai pool so a buyer is never told there is nothing, but your homes lead. Every shortlist states why each home is on it, and says out loud what it had to relax to get there. If nothing in your book fits the brief, Eric says that rather than padding the list.

What does an agent receive at handover?

A written dossier, not a name and a number. Four sentences your agent can read in a lift, then intent, financing and timeline; budget, bedrooms, areas and property types with the fixed ones marked; why they are buying and who it is for; what they said about each home we sent, in their own words, including the places they raised that we never sent; what is still unknown; and a broker-facing note on how to open the call. It reaches you as a WhatsApp message, a hosted link with the buyer's number masked, and an email.

Does it replace the agent?

No, and the boundary is deliberately narrow. Eric runs the qualifying conversation that happens before an agent is involved, then stops. The viewing, the negotiation and the relationship stay with the person whose name is on the deal. Your agent can pause Eric on any thread and carry on in the same conversation with the whole history in front of them, so the buyer is never handed to a stranger mid-sentence.

The last AI we tried made things up. Why is this different?

So did ours, and the machinery we built to stop it is the actual product. Pure code sits outside the language model and overrules it, and every one of those overrides is written to the turn as an event you can read back. The behaviour rules live in a numbered constitution with a dated snapshot and a changelog entry for every change. New quality guards run in shadow mode against real turns before they are allowed to change a single reply. You carry the RERA liability for what is said in your name, so on a call we will show you the guard log and the test cases, including the ones we still get wrong.

Show me a brokerage where this worked.

We cannot, and we will not manufacture one. There is no named client, no signed case study and no outcome figure we can stand behind, which is why there is no logo, quote or result anywhere on this page. What we can put in front of you is the machinery: the constitution text, the guard log, the dossier structure, and a pilot on your own inbound where the first proof you see is your own.

What does it not do?

It does not book viewings. No scheduling, no reminders, no confirmations, and it never promises a buyer a time or a person at the door. It does not forecast, and there is no pipeline value on any screen, because we would be making it up. It does not read images a buyer sends. It hands over to your brokerage pool rather than to a specific agent, and a person on your team does the assigning. And it does not write into your CRM: the dossier lives in the console and your inbox.

Put a briefed buyer in front of every agent on your desk

Fifteen minutes on a call is enough to see it running against your own stock and decide whether it earns a place on the desk.

Book a 15-min demo

No change to how enquiries reach you

Your own stock, never a portal feed